About
Design with the whole system in mind.
I'm Chris, a product designer based in Richmond, VA. I've worked across energy, insurance, federal agencies, and education. Always wherever the software had real consequences. Now I'm finishing an MBA and building toward the work that sits at the intersection of design, business, and systems that matter.
Approach
I work as a translator between what users actually need, what the tech can do, and what the business has to get out of it.
Lately the part I find most interesting is figuring out how to put generative AI inside complicated companies without making a mess. That's the spot where somebody has to decide what the system shouldn't do.
How I work
- 01
Learn the domain
I sit with the people doing the work. Planners, operators, auditors, analysts. I stay until I can describe their day in their words.
- 02
Translate
I map what the business needs, what users actually do, and what the tech can support onto the same page. The artifact is usually a shared vision.
- 03
Design & ship
I prototype against the real constraints, work in tight loops with engineering, and ship something the team can keep running.
- 04
Measure & adjust
Once it's live, I track whether it's actually changing the work. Then look for the next opportunity to innovate and improve the systems.
Education & Certifications
- Winter 2026
Master of Business Administration
Longwood University
- Jan 2026
AI Strategy & Governance
University of Pennsylvania
- Dec 2025
People Management Essentials
Google Education
- Nov 2025
Generative AI Leadership
Google Education
- Jul 2021
UX Strategy & Management
Interaction Design Foundation
- Jul 2015
B.A. Media Arts & Design
James Madison University
People who'll vouch for me
Happy to put you in touch with former teammates and managers who can speak to the work. Available on request:
Gregory Primosch
Principal Product Manager, Clearcover
Erin Brooks
VP of Innovation, DEVSIO
Cody Simms
Senior Product Designer, Mission Lane
Saul Medrano
Senior Product Manager, Clearcover
Outside the work
I live outside Richmond, Virginia with my wife and two young sons. We run a small family farm — slow, underground work, where the reward is measured in years.
Most of my time outside of work is outside. Gardening with the boys, building imaginary worlds in the woods behind the house.
I use a light phone on purpose.

The four of us.

The garden mid-summer.

Creek walk with the youngest.

Fishing a creek.
Get in touch
Helping teams with product strategy, design leadership, and AI-informed UX. Based in Richmond, VA.