Thinking

Good design is discovered.

Thought experiments based on real-world work in product design, AI ethics, and building business tools for high-stakes environments.

Jun 2026 · AI · Design · Generative UIRead →

The Anatomy of a Generative Interface

Static interfaces have a shape. Generative interfaces negotiate their shape at runtime. That is not a subtle distinction. It changes the nature of the design problem.

Jun 2026 · AI · Trust · StrategyRead →

A Prediction for How Organizations Will Account for AI Risk by 2030

By 2030, mature organizations will add a fifth lens to the Balanced Scorecard: Security and Trust. Not a gate that blocks AI, but a way to price risk honestly.

May 2026 · Design Systems · Metrics · ProcessRead →

How I'd Measure Design System Value Now

I used to count components in Figma. Engineering teams counted components they could actually use. The gap between those numbers is where planning breaks down.

Apr 2026 · Product Strategy · Agriculture · RoadmappingRead →

Phase Gates for Features: What Agriculture Taught Me About Patience

Farmers don't plant the second acre because it's year five. They plant it because the first acre proved the model works. Product teams should think the same way.

Mar 2026 · Data · Internal Tools · WorkflowRead →

When Excel Won't Die: Using Data to Understand Shadow IT

You launch a new data collection system. Then you watch everyone export to Excel within minutes. Sometimes export isn't resistance. It's the workflow.